Aleksa Dokić, PhD

Aleksa Dokić is a lecturer at the University of Belgrade’s Faculty of Economics and Business, where he teaches retail marketing, sales, and e-commerce courses, including on a joint program with the London School of Economics. He also lectures at Universidade Católica Portuguesa in Portugal. He holds two M.Sc. degrees from the Technical University of Munich and the University of Belgrade, and a PhD degree from Faculty of Economics and Business.

Aleksa has participated in over 30 projects with leading national and international corporations (PMI, Dr Max, Energy Net, JP EMS, Cornerstone, Mercator S) and institutions (UNDP, USAID, UN FAO, WB, Jaroslav Černi Institute, Ministry of Trade, Tourism and Telecommunications), focusing on business digitalization, sustainable and financial evaluations, supply chain optimization, as well as assessment of .transportation and infrastructure projects.

Some of the most notable project engagements include:

• Framework development for the sustainable and financial evaluation of the effects of Minamata Convention implementation (quantification of long-term stakeholder effects of implementing sustainable practices and legal frameworks);

• Conducting a financial feasibility analysis of the hydroelectric power plant system construction project on the Ibar river (evaluation of social, environmental, and economic impacts of the proposed hydro system on the local community, transportation and railway infrastructure, the economy, etc.; estimation of CAPEX and OPEX; assessment of financial effects of the selected business models);

• Conducting a financial feasibility analysis of the hydroelectric power plant Komarnice (evaluation of social, environmental, and economic impacts of the proposed hydro system on the local community, environment and transportation infrastructure, etc.; estimation of CAPEX and OPEX; assessment of financial effects of the selected business models);

• Defining a framework for regulatory, economic, environmental, and social evaluation of possible approaches to dam regulation and management in Serbia (formulation of a cost-calculation system for water; financial evaluation of potential solutions in the domain of organizational-legal structuring of dam management; assessment of the socio-ecological and economic macro effects of proposed scenarios);

• Examining the market potential for the application of sustainable technologies (market analysis and assessment of geothermal energy in Serbia and the region, identification of relevant stakeholders, value chain mapping; analysis of supply-side company market performance; comparison and analysis of available technological solutions and projection of potential market development directions; identification of applied pricing and market positioning strategies, with a critical analysis of possible improvements);

• Defining a technological solution for POS sales digitalization and loyalty program development (benchmark analysis of existing POS hardware and software technologies; market analysis from the perspective of relevant stakeholders, defining and developing POS solution functionalities, development of market positioning strategy);

• Analysis of food product distribution systems (analysis of market modalities of last-mile delivery; analysis of omnichannel activities directed at food product distribution, analysis of the effects of food product distribution development and implementation in urban areas on transport infrastructure, retail, the economy, and other relevant micro and macroeconomic aspects);

• Analysis of accommodation capacities and transport infrastructure at the micro-location of the Vinca archaeological site;

• Analysis of the impact of the construction of Corridor X (data collection and analysis of affected municipalities; socio-economic impact modeling; transport impact modeling; macro impact modeling; micro impact modeling; proposal of further development activities).